Why conduct audits?

Is an audit programme right for you...

Operational Efficiency

Audits identify areas where processes can be streamlined, such as checkout speed, storage organisation, staffing optimisation etc. to improve the overall customer and employee experience.

Compliance & Regulatory Adherence

Regular audits ensure the retailer complies with industry regulations, protects against legal risks (such as financing laws and safety standards), and strengthens security by identifying operational weaknesses.

Brand, Marketing & Customer Satisfaction

Ensure a better shopping experience for customers by including audit checks on product availability, inventory and stock, POS systems, pricing accuracy, store environment, signage, displays and merchandising etc.

Physical Audits

Our physical audit programmes involve one of our field-based professional auditors conducting an overt visit to the retail site. Using our bespoke-built auditing app, they will complete a pre-agreed audit questionnaire and upload photo evidence when required.

We have experience in delivering a range of physical audit programmes from a short 10-minute housekeeping audit to a comprehensive 4-hour full-site audit. We will build a bespoke auditing package to achieve programme objectives and client requirements.

Examples of physical audit measurements:

Facilities, Parking & Signage

Stock & Pricing

Branding & Merchandising

Health & Safety

Financial Compliance

Exit Interviews (Live Customer Feedback)

and more...

Website Audits

Our website audit programmes ensure your websites, and any partner retailer sites, are user-friendly and promote your products and services accurately, following brand and consistency compliance. A screen recording of the website review is undertaken and supplied with the evaluation report as evidence of the audit.

Alongside the online audit, we can combine progressing to the next stage of the enquiry process, by conducting online, email, telephone or physical mystery shopping.

Examples of website audit measurements:

Content & SEO

User Experience & Accessibility

Brand Standards

Security & Compliance

Stock Availability & Checkout Process

Appointment Booking Facilities & Contact Information

And more…

Once the audit assessment is quality-controlled by our team of evaluators at PiP HQ, it is provided to the client online via our reporting platform, ‘Vision’. Vision hosts an extensive range of engaging tools and insights including:

Custom client-branded infinity dashboard

Interactive dashboard tiles and reporting

Drill-down analysis and dynamic reporting suite

Bespoke dashboards based on hierarchy/access level

Self-assessment and action-planning tools

Custom library of resources and support items

Individual evaluation score impact assessments and ‘improvement areas’

And so much more…!


PiP’s in-house CX Lab is an incredibly powerful and valuable service to the organisation and their clients. The CX Lab team analyse and provide detailed bespoke insights into every single element of the customer experience, utilising millions of data points from 800+ annual mystery shopping programmes.

The CX Lab produce an extensive range of value-added insights in multi-media formats including video and audio compilations, benchmark reporting, behavioural analysis, bespoke reports, industry reports, and so much more...

Find out more

“I would recommend their service to any company needing an objective view to understand, evaluate and enhance their customer service standards”

Philip Bright, Retail Partnerships Manager

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