Two Distinct Modern Luxury Brands
Jaguar Land Rover (JLR) has been an automotive industry pioneer for more than six decades. Jaguar debuted in 1935 and Land Rover made its celebrated entrance in 1948.
The two British brands were joined under Tata Motors to become Jaguar Land Rover Limited (JLR) in 2013.
For three years in a row, they’ve been named as Britain's largest automotive manufacturer. And are not only the UK’s largest automotive employer, but also the industry’s biggest investor.
Customers are at the heart of everything they do. Whether going Above and Beyond with Land Rover, or being Fearlessly Creative with Jaguar, they aim always to deliver experiences that people will love, for life.
Mystery Shopping Programme
Performance in People (PiP) has been working with JLR for the past 18 months conducting a regular mystery shopping programme across both their UK Sales and Aftersales network.
The activity comprises video mystery shopping, email mystery shopping and telephone mystery shopping. Utilising the output of the activity to drive continued behavioural excellence across the JLR network.
Guy Smithyman, Sales Excellence Specialist at JLR comments on the mystery shopping programme with Performance in People…
