The White Company

Performance in People (PiP) has been working with The White Company since early 2023, with an aim to create consistency in the customer journey across every store and every season...

Performance in People (PiP) has been working with The White Company since early 2023, with an aim to create consistency in the customer journey across every store and every season.

About The White Company

Nearly 30 years ago, Chrissie Rucker, OBE Founder had a vision: to create a company that specialised in stylish, white homewares, combining the highest quality with affordable prices. She envisioned creating a seamless shopping experience across every channel, from beautiful stores to online, making customers feel wonderfully welcome at every touchpoint.

Service Standards Development

For the last 9 months, PiP has been working closely with senior stakeholders, and management at The White Company to develop a set of brand-new Service Standards to roll out across their 60+ store estate.

Service standards are typically designed to…

  • Exceed customer expectations
  • Connect with the company's vision
  • Maximise commercial performance
  • Ensure staff deliverability
  • Align to the business culture

2024 Launch

Both PiP and The White Company are excited to commence their mystery shopping programme in 2024 following the launch of their new Service Standards in the New Year!

"It's been really easy... a joy working with PiP!"

Debbie Kitchen and Lucy Ashdown-Skyers from The White Company comment on the journey so far with Performance in People…