Why use physical mystery shopping?

Is report based mystery shopping right for you...

Cost Effective

This is the most cost-effective means of physical mystery shopping.

Quick way of gaining insights

Particularly useful for gaining large volumes of data quickly.

Best used for audit and compliance

Can be easily engineered to gather information about products, prices/discounts, processes, compliance and gaining market research information.

Once the mystery shop assessment is quality-controlled and scored by our team of evaluators at PiP HQ, it is provided to the client online via our reporting platform, ‘Vision’. Vision hosts an extensive range of engaging tools and insights including:

Custom client-branded infinity dashboard

Interactive dashboard tiles and reporting

Drill-down analysis and dynamic reporting suite

Bespoke dashboards based on hierarchy/access level

Self-assessment and action-planning tools

Custom library of resources and support items

Individual evaluation score impact assessments and ‘improvement areas’

And so much more…!


PiP’s in-house CX Lab is an incredibly powerful and valuable service to the organisation and their clients. The CX Lab team analyse and provide detailed bespoke insights into every single element of the customer experience, utilising millions of data points from 800+ annual mystery shopping programmes.

The CX Lab produce an extensive range of value-added insights in multi-media formats including video and audio compilations, benchmark reporting, behavioural analysis, bespoke reports, industry reports, and so much more...

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“I would recommend their service to any company needing an objective view to understand, evaluate and enhance their customer service standards”

Philip Bright, Retail Partnerships Manager

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